Japanese brand with simple, skin-friendly ingredients. 

Cure products bet heavily on an ingredient in their products, hydrolyzed water. Each and every one of her skincare formulas beautify the face by deeply moisturizing for a beautiful and radiant result.

SINCE 2003

Innovative skin care

They are committed to creating innovative and gentle skin care products. When its founder discovered the health benefits of activated hydrogen water, he quickly sought to bring this powerful ingredient to the skin care industry. Cure's first iconic product, Aqua Gel Exfoliator, is an extremely gentle exfoliant containing 90% activated hydrogen water. The Aqua Gel Exfoliator was quickly hailed as a favorite in Japanese cosmetics. Cure's commitment to innovative hydrolyzed water-based products is evident throughout the entire skin care line.


The iconic Aqua Gel Exfoliator product has been recognized for its extremely smooth application, it is a staple in Japanese routines. It has received multiple awards internationally, such as the best-selling Scrub and Brand of the Year from The World Branding Awards.

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